Beauty, Art, Innovation:
Where AI Inspires
2025 Fall Atelier
September 27 – September 30 • Hilton Midtown
New York, NY
Many of us create our visions before we create our masterpieces, just like Michelangelo did with David. He saw his vision within the possibilities in a rock, just like Al inspires us to do the same, where our artistry transforms our dreams.
Full agenda and speaker lineup coming soon.

2025 EVENT DETAILS
SEPTEMBER 27 – SEPTEMBER 30 • HILTON MIDTOWN NEW YORK, NY
All Inclusive Ticket Includes:
- Entrance to all events & meals*
- Admission to all 3 ICAC off-site events
- Visionary speakers on the future of beauty & business
- Creative showcases blending beauty, art and innovation
$600 | Now – September 5
$650 | September 6 – 27
BUY YOUR TICKET BY 9/5 &
GET ENTERED TO WIN IT FREE
Every ticket gets an entry!
Come Solo, or Bring Your Team
- 2025 ICAC Collection Reveal by new Artistic Director, Sonya Dove
- New Artist Contest runway show
- Honor Your Teacher awards
- AI best practices for the beauty industry to streamline operations and enhance creativity
- 2 inspiring Look and Learns with France Viler and Beyond the Ponytail’s Angela Cattaneo
- 3 parties: Saturday (Aveda Arts, Dumbo), Sunday (Takara Belmont Headquarters) and Monday (Salon Centric, Rooftop)
- Special Hair Spa Events Sunday: Business of Hair Spa onstage session, Cocktails and Head Spa sessions after at the iconic Takara Belmont building
Scott’s Tip:
Travel Saturday afternoon and Tuesday morning, so you don’t miss any of the ICA weekend experience! You won’t want to miss a moment of the learning, connecting, and sharing, not to mention a truly great New York experience.
WHAT YOU’LL EXPERIENCE
2025 ICA Collection
by Sonja Dove
The Art of the Updo
AI Best Practices
for Salons
Art of Now:
Fashion & Hair
New Service
Revenue Drivers
Bringing Technology
to Beauty Workflows
*Excludes alcoholic beverages. Cash bar available.