Beauty, Art, Innovation:
Where AI Inspires

2025 Fall Atelier

September 27 – September 30 • Hilton Midtown
New York, NY

Many of us create our visions before we create our masterpieces, just like Michelangelo did with David. He saw his vision within the possibilities in a rock, just like Al inspires us to do the same, where our artistry transforms our dreams.

Full agenda and speaker lineup coming soon.

RegisterBook Hotel

2025 EVENT DETAILS

Beauty, Art, and Innovation text inside image
Where AI inspires - BAI tagline logo

SEPTEMBER 27 – SEPTEMBER 30 • HILTON MIDTOWN NEW YORK, NY

All Inclusive Ticket Includes:

  • Entrance to all events & meals*
  • Admission to all 3 ICAC off-site events
  • Visionary speakers on the future of beauty & business
  • Creative showcases blending beauty, art and innovation

$600 | Now – September 5
$650 | September 6 – 27

BUY YOUR TICKET BY 9/5 &
GET ENTERED TO WIN IT FREE
Every ticket gets an entry!

REGISTER BOOK HOTEL

Come Solo, or Bring Your Team

  • 2025 ICAC Collection Reveal by new Artistic Director, Sonya Dove
  • New Artist Contest runway show
  • Honor Your Teacher awards
  • AI best practices for the beauty industry to streamline operations and enhance creativity
  • 2 inspiring Look and Learns with France Viler and Beyond the Ponytail’s Angela Cattaneo
  • 3 parties: Saturday (Aveda Arts, Dumbo), Sunday (Takara Belmont Headquarters) and Monday (Salon Centric, Rooftop)
  • Special Hair Spa Events Sunday: Business of Hair Spa onstage session, Cocktails and Head Spa sessions after at the iconic Takara Belmont building

Scott’s Tip:
Travel Saturday afternoon and Tuesday morning, so you don’t miss any of the ICA weekend experience! You won’t want to miss a moment of the learning, connecting, and sharing, not to mention a truly great New York experience.

WHAT YOU’LL EXPERIENCE

scissors icon
2025 ICA Collection
by Sonja Dove

lightbulb icon
The Art of the Updo

plant icon
AI Best Practices
for Salons

texture icon
Art of Now:
Fashion & Hair

color icon
New Service
Revenue Drivers

scurls icon
Bringing Technology
to Beauty Workflows

*Excludes alcoholic beverages. Cash bar available.